National Gift Card Launches New eGifting Application

by Deanna Ting | February 21, 2014
The proprietary application programming interface lets B2B buyers and clients to send electronic gift cards in real time.

Incentive Industry Fundraisers Aid Veterans, Children

by Leo Jakobson | January 29, 2014
The Incentive Gift Card Council's annual holiday gift campaigns have raised more than $100,000 for charity.

Making the Case for Working With Gift Card Resellers

by Agatha Gilmore | January 13, 2014

Gift card resellers provide one-stop shopping and savings for clients.

CashStar Makes E-Gifting More Personalized, Works With Facebook

by Deanna Ting | December 16, 2013
New Tactile Unwrapping module lets gift card recipients "unwrap" their digital gift cards.

Holiday Gift Cards Will Continue to Be Popular, Says Survey

by Deanna Ting | November 29, 2013
The Retail Gift Card Association's Holiday Gift Card Trend Tracker Survey says consumers are beginning to embrace online and mobile gift cards, but still plan to spend cards at brick-and-mortar retail locations.

A B2B eGift Card Program Drives Sales Globally

by Deanna Ting | November 05, 2013
The UK's largest home improvement and garden center, B&Q, plans to drive sales by using a CashStar B2B eGift Card program.

Microsoft Debuts Gift Cards for Apps, Digital Content

by Deanna Ting | October 22, 2013
Like its competitor, Apple, Microsoft now offers gift cards that can be used to purchase digital content.

The Home Depot, Sephora, Starbucks Offer Best Digital Gifting Experiences

by Deanna Ting | October 07, 2013
RSR Research report finds that more retailers are offering digital gift cards and are improving the overall digital gifting process.

Orbitz Gift Cards Available

by Leo Jakobson | September 25, 2013
The Global Hotel Card Powered by Orbitz is an incentive-specific individual travel card.

Facebook Focuses on Gift Cards

by Deanna Ting | August 26, 2013
The social network moves away from physical gifts in an effort to offer more merchants on its own Facebook Card.

Maui Jim Debuts New Gift Card

by Deanna Ting | July 29, 2013
The new Lanai gift card can be used for any sunglass style that retails up to $249.

New Digital Gift Card Delivery System Bypasses Prepaid Gift Card Laws

by Deanna Ting | July 29, 2013
Pay-later digital gift cards from Kiind save companies money related to costs and liabilities.