The Life Cycle of an Incentive Gift Card

by Donna M. Airoldi | November 16, 2011
What do you really know about a gift card's life cycle?

Survey Finds Low-Value Prepaid Cards Still Make an Impact

by Alex Palmer | October 25, 2011
Sixty-four percent of employees said they would feel satisfied and motivated with a card worth $50 or less.

American Express Introduces Low-Fee Prepaid Card

by Donna M. Airoldi | June 27, 2011
No monthly, recurring, or activation fees with the new American Express Prepaid Card, introduced on June 16.

CARDSource Now Offers Fast Turnaround for Small Orders

by Donna M. Airoldi | June 22, 2011
New web-printing service offers card manufacturing, personalization, packaging, and mailing.

National Gift Card Partners With ASI on 2011 Shows, Survey

by Donna M. Airoldi | May 11, 2011
NGC will supply Visa prepaid cards as a sponsor of hotel room and travel reimbursement programs for the ASI Show.

Bridge2 Solutions Launches Digital Rewards Services

by Donna M. Airoldi | April 27, 2011
The reward-fulfillment company is adding electronic gift cards and mobile capabilities with its new Melodi Rewards Suite product.

Dittman Goes Digital

April 27, 2011
The incentive house is the latest to add virtual gift cards to its rewards portfolio. Appoints New CEO

March 30, 2011
Ian O’Brien joins the stored-value rewards provider, four months after Marlin Equity Partners acquired the Omaha–based company.

CashStar Expands B2B Digital Incentive Solutions

March 17, 2011
Digital gifting and incentive company CashStar has enhanced its suite of B2B digital gifting solutions.

ITAGroup Now Offers Virtual Gift Cards

March 16, 2011
The performance-improvement company is using Giftango's software platform to deliver the digital cards and reduce fulfillment costs.

4 Steps to Develop a Successful Merchant Gift Card, Loyalty or Reward Program

by Donna M. Airoldi | March 02, 2011
A new white paper from SparkBase aims to show how reward and loyalty planners can develop more effective merchant gift card programs.

U.S. Postal Service to Test Offering Gift Cards

by Donna M. Airoldi | February 16, 2011
The Postal Service notified the Postal Regulatory Commission last month that it will begin testing the gift-card market on or after May 1, 2011.