SVM Launches Virtual Prepaid Payments Brand

by Alex Palmer | March 26, 2018

SVM Link promises to connect incentive programs with major mobile wallets.

IRF Survey: Majority of Companies Expect Gift Card Spend to Rise

by Alex Palmer | March 19, 2018
But large segments remain unaware of incentive industry's offerings.

Gift Cards' Promotional Potential

by Alex Palmer | March 06, 2018

A conversation with GC Incentives' Cindy Mielke.

GC Incentives: Turn Tax Cuts Into Gift Cards

by Alex Palmer | February 20, 2018

Incentive house gifts every one of its workers a $250 gift card, and suggests other organizations follow suit.

New Guide Offers Up Reward Card Tips

by Alex Palmer | February 07, 2018
White paper provides seven strategies to boost gift card ROI.

Why the Incentive Gift Card Industry Is Ripe for New Thinking

by Alex Palmer | January 30, 2018

Gift Card Network’s Matt Davies on why creative marketing and collaboration will be key for this fast-changing industry.


Why Choice Remains Crucial for Gift Card Rewards

January 16, 2018

National Gift Card's Eric Thiegs urges the industry to continue offering a balance of gift card products and ways to deliver them.

Why Innovation Will Be Key for Gift Cards in 2018

by Alex Palmer | January 09, 2018

Why Innovation Will Be Key for Gift Cards in 2018 A Q&A with Flourish’s Holly Glowaty and Kristen Thiry Alex Palmer As we move into a new year, new things are happening in the incentive gift card segment. To help get a sense of some of the biggest issues affecting the industry, Inc

Smart Strategies for Using Gift Cards During the Holidays

by Alex Palmer | December 19, 2017
A Q&A with Stockpile's Jenny Jeansonne.

Incentive Organizations Create Fulfillment Partnership

by Alex Palmer | November 28, 2017

GC Incentives, Ovation Incentives launch strategic marketing alliance. 

How to Choose the Right Reward

by Jacilyn Bennett | October 30, 2017

New data points to importance of tailoring rewards for your incentive program.