4 Steps to Develop a Successful Merchant Gift Card, Loyalty or Reward Program

by Donna M. Airoldi | March 02, 2011
A new white paper from SparkBase aims to show how reward and loyalty planners can develop more effective merchant gift card programs.

U.S. Postal Service to Test Offering Gift Cards

by Donna M. Airoldi | February 16, 2011
The Postal Service notified the Postal Regulatory Commission last month that it will begin testing the gift-card market on or after May 1, 2011.

Andrew Dodge Leaves CashStar for SVM

January 24, 2011
Dodge joins SVM, a provider of gift card management services, as vice president of business development.

First Data SpendTrend December Report Shows Mixed Results

by Donna M. Airoldi | January 19, 2011
Closed-loop prepaid card growth is up from December 2009 but slowing down from November 2010 figures.

AMEX Chinese Year of the Rabbit Gift Card

by Donna M. Airoldi | January 05, 2011
Consider rewarding top employees or valued clients who celebrate the Chinese New Year with American Express's limited-edition gift card.

Charity Checks Still Available for On-Time Holiday Delivery

by Donna M. Airoldi | December 22, 2010
A pioneer in the charity certificates world, Charity Checks celebrates 10 years and offers overnight shipping with no extra fees in time for holiday giving.

NGC Goes Digital

by Donna M. Airoldi | December 08, 2010
The new service enables customers to order and deliver gift cards online.

Incentive Gift Card Council Gives Back to the Make-A-Wish Foundation

by Donna M. Airoldi | November 18, 2010
The IMA industry group has already raised more than $10,000 to aid children with life-threatening medical conditions.

General Purpose Network Branded Prepaid Cards, Youth Cards Represent Opportunities

by Donna M. Airoldi | August 04, 2010
Prepaid cards that carry network brands, like Visa, MasterCard, or American Express, are gaining in popularity, but primarily as gift cards, according to a recent market research report.

Overall Prepaid and Gift Card Usage Drops in 2009 While Online Use Rises

by Donna M. Airoldi | July 07, 2010
A report from Javelin Strategy & Research shows that U.S. consumer usage of prepaid and gift cards dropped to 61 percent in 2009, however the decline leveled off in late 2009 and sales are regaining momentum in 2010.