July 18, 2017
National Gift Card Corp. (NGC) has just amped up its entertainment options. The B2B gift card solution provider has added Google Play gift codes to its offerings, giving organizations and incentive planners the opportunity to provide access to music, movies, TV, books, magazines, apps, and games to incentive recipients. 

The gift codes, available through the NGC Google Play API, will be available to corporate incentive and loyalty programs both in bulk and in real time. They will be available in denominations of $10, $15, $20, $25, $50 and $100.

NGC expects that the partnership will provide a high level of security for clients, guarding against fraud and other concerns that can come up when organizations try to house gift codes in house.

"National Gift Card is delighted to be able to offer Google Play as the official distribution point to the B2B loyalty, rewards, incentive and employee marketplace," said Eric Thiegs, National Gift Card president. "Businesses and programs now have a secure, real-time source of Google Play gift codes."

Like other NGC offerings, the new Google Play option allows for high-quality technology integrations for agencies and gift card programs seeking a direct gift card source to Google Play, used by hundreds of millions of users around the world. It gives B2B incentive program buyers and clients to send gift cards in real time to program participants.