March 30, 2011, an e-commerce provider of stored-value reward solutions and gift products for the corporate and consumer markets, has appointed Ian O’Brien as its new CEO, four months after Marlin Equity Partners acquired the Omaha-based company.

O’Brien has 25 years of technology leadership, business strategy, and sales and marketing experience in a diverse set of industries. He joins from Marlin Equity Partners, where he served as CTO. In that role, he supported board-level activities regarding IT strategy, product strategy, and development for Marlin’s portfolio companies including Burroughs, CompassLearning, Liquent, and ProLogic.

Prior to joining Marlin, O’Brien was CIO for a $1 billion business communication services provider, where he led strategic development and transformation projects for internal process and customer solutions. He also served as chief architect at Standard Register.

“We will continue to focus on increasing market penetration of our custom, comprehensive incentive programs and further build value in the company,” says O’Brien, in a statement.