by Alex Palmer | August 22, 2018
To bring some extra personalization to incentive, loyalty and reward programs during the holidays, GC Incentives|GiftCertificates.com has partnered with Gift Card Impressions to create multimedia offerings in its 2018 Holiday Rewards program.

Gift Card Impressions will be creating animated videos accompanied by a personal message for GC Incentives' 2018 Holiday Rewards offerings. Those giving one of GC Incentives' rewards, such as the GC GiftPass (which allows recipients to choose a preferred gift card from more than 200 brands), will have the option of including either a festive snow globe or ornaments animated video with a personal message, or a holiday yearbook video, complete with personal pictures and messages. 

Gift Card Impressions, which was recently acquired by InComm, specializes in these sorts of multimedia presentations for both B2B and B2C clients and the new offering can be viewed by reviewing GC Incentives' 2018 Holiday Gift Guide. Visitors can download the free guide to preview the videos and learn about branded holiday gift options for business.

"The innovation and custom personalized experiences expertise offered by Gift Card Impressions makes them a perfect fit for GC Incentives," said Rick Buer, CEO of GC Incentives|GiftCertificates.com, in a statement. "Our focus has always been on providing our clients with meaningful, personal rewards, and we're always looking for ways to keep those rewards fresh and exciting."

According to Brett Glass, CEO of Gift Card Impressions, "Making the Gift Card more fun using multi-media experiences triples the emotional connectivity of the gift. This is the future of digital gifting." 

The gift guide also includes research data points about the motivational value of gift cards as well as a case study detailing how GC Incentives helped HBO enhance the flexibility of its employee holiday gift program, saving it tens of thousands of dollars while generating a 98 percent satisfaction rate from participants.