by Alex Palmer | October 24, 2017
Incentive planners now have a new option to appeal to the seriously athletic recipients in their program. Foot Locker Gift Card Sales has launched gift cards for Eastbay, bringing branded cards for the largest retailer of team athletic footwear, apparel, fan gear, uniforms, and sports equipment to the incentive market. 

Dennis Borst, president and COO of Foot Locker Gift Card Sales and Patriot Marketing Group, emphasized that the new offering would be especially of interest to athletes and members of sports teams, adding that their product offering "is totally different" from Foot Locker's product lines.

"The footwear they sell is the actual game worn footwear for every sport," he said. "They specialize in equipment worn when playing sports and the apparel offered includes team uniforms."

The gift cards will be redeemable online and via catalogs, and available in denominations of $25, $50, and $100.

"We can also issue in any denomination from $5-$500 with non-denominated product," added Borst.

The cards come in both traditional plastic format as well as digital eCards.

"eCards are always a plus," said Borst. "For the past two years, eCards have outsold plastic with regards to Foot Locker."

Those looking to learn more can visit Patriot Marketing Group's website.