April 27, 2011

The demand for digital continues to soar this year, with Dittman Incentive Marketing being the latest incentive house to add virtual gift cards to its reward options for clients.

The company added the service earlier this month, allowing individuals to redeem program points for the cards, which come in different denominations and are available for major retailers including Amazon, JCPenney, L.L. Bean, Chili’s restaurants, Lowe’s, Sports Authority, and Celebrity Cruises.

“Research shows that this type of card is enormously popular with consumers. Today’s culture is increasingly about instant gratification, and virtual gift cards allow us to leverage that fact in a way that benefits our clients,” says Dave Dittman, executive vice president of the New Brunswick, NJ-based company. “Participants can order their card, have it sent to their inbox—and actually shop online with the card—all in just minutes.”

Most cards also can be redeemed at brick-and-mortar store locations either by providing a code or using a smartphone and having the card scanned from the device’s screen.

Multiple cards can be purchased at one time, and participants can use the card in combination with their credit card toward purchases. In addition, some cards also can be customized with a company’s brand or program theme.

“We strive to be as innovative as possible in offering clients the kinds of incentive rewards that excite and engage their program participants and drive results,” says Dittman. “When a person earns points that they can transform directly into taking their family out to dinner that night, it can really inspire future accomplishment.”