March 17, 2011

Digital gifting and incentive company CashStar has enhanced its suite of B2B digital gifting solutions.

eCorporate API: An On Demand Option

CashStar’s eCorporate API provides third parties with an easy way to distribute large quantities of electronic gift cards on demand as part of incentive and rewards programs. Third parties continue to host the purchase or reward experience for end consumers on their own website, with the API serving as an interface between the CashStar platform, the retailer, and the incentives company.

eCorporate Direct: Managing Bulk Purchasing

CashStar’s eCorporate Direct provides a web-based interface for retailers to better manage the e-gift card order process for third parties who purchase cards in bulk. With eCorporate Direct, clients can set up online accounts for these third parties, enabling them to place their orders directly through a web interface. Bulk purchasers have a secure, easy way to purchase and customize their e-gift card orders at their negotiated rate, while CashStar manages the creation and distribution of the e-gift cards to the recipients on behalf of the retailer. Additionally, eCorporate Direct enables retailers to order e-gift cards for their own internal purposes including promotions, HR awards, and customer service opportunities.

“Since we first introduced our digital B2B solutions to the market last year, we have seen tremendous growth in this area of our business. We’ve enhanced our B2B suite to address the varying needs of the retailers we partner with who want to simplify their bulk gift card programs,” says CEO David Stone. “The immediacy of delivery is what separates CashStar from our competitors and our integrated model is the strongest and fastest growing distribution channel in the B2B market.”