New Study Shows Broad Appeal of Prepaid Gift Card Incentives

by Deanna Ting | November 18, 2013
Parago's consumer study of 1,400 demonstrates a preference for prepaid cards over other types of incentives.

Parago Study Says People Prefer Prepaid, Physical Gift Card Rewards

by Deanna Ting | October 07, 2013
Prepaid cards are a preferred incentive, report states.

Parago Launches Action-Triggered Prepaid Gift Card

by Deanna Ting | May 02, 2013
The innovative, delay-pay prepaid card incentivizes cardholders with instant rewards for completing specific tasks.

Blackhawk Network Holdings Files $200-Million IPO

by Deanna Ting | March 26, 2013
Gift card provider’s latest action represents attempts to compete against big-box retailers.

Incentive Gift Card Council to Meet During Prepaid Expo USA

by Deanna Ting | February 27, 2013
Meeting will take place on March 4 in Orlando.

Survey: Small Gift Cards Make a Big Impact Around the Holidays

by Deanna Ting | September 11, 2012
New research by Parago shows that employees are more appreciative of small rewards than in 2011.

Blackhawk Network Gift Cards to Remain in New Jersey Retail Stores

by Deanna Ting | July 17, 2012
New modifications to controversial New Jersey gift card laws prompted Blackhawk to continue selling its prepaid gift cards within the state.

Prepaid Card Sales Grow 10 Percent in Second Half of 2011

by Alex Palmer | March 22, 2012
Prepaid cards saw a 10 percent surge compared to the same period the year before, according to First Data's Year-End Prepaid Gift Card Market Analysis.

The Life Cycle of an Incentive Gift Card

by Donna M. Airoldi | November 16, 2011
What do you really know about a gift card's life cycle?

Survey Finds Low-Value Prepaid Cards Still Make an Impact

by Alex Palmer | October 25, 2011
Sixty-four percent of employees said they would feel satisfied and motivated with a card worth $50 or less.

American Express Introduces Low-Fee Prepaid Card

by Donna M. Airoldi | June 27, 2011
No monthly, recurring, or activation fees with the new American Express Prepaid Card, introduced on June 16.