Why the Incentive Gift Card Industry Is Ripe for New Thinking

by Alex Palmer | January 30, 2018

Gift Card Network’s Matt Davies on why creative marketing and collaboration will be key for this fast-changing industry.


Why Choice Remains Crucial for Gift Card Rewards

January 16, 2018

National Gift Card's Eric Thiegs urges the industry to continue offering a balance of gift card products and ways to deliver them.

Why Innovation Will Be Key for Gift Cards in 2018

by Alex Palmer | January 09, 2018

Why Innovation Will Be Key for Gift Cards in 2018 A Q&A with Flourish’s Holly Glowaty and Kristen Thiry Alex Palmer As we move into a new year, new things are happening in the incentive gift card segment. To help get a sense of some of the biggest issues affecting the industry, Inc

Smart Strategies for Using Gift Cards During the Holidays

by Alex Palmer | December 19, 2017
A Q&A with Stockpile's Jenny Jeansonne.

Incentive Organizations Create Fulfillment Partnership

by Alex Palmer | November 28, 2017

GC Incentives, Ovation Incentives launch strategic marketing alliance. 

How to Choose the Right Reward

by Jacilyn Bennett | October 30, 2017

New data points to importance of tailoring rewards for your incentive program.

Foot Locker Gift Card Sales Launches New Eastbay Gift Card

by Alex Palmer | October 24, 2017

The largest retailer of athletic footwear and apparel is now available to the incentive market.

Hawk Incentives Launches Mastercard Gift Card for Mobile Wallet

by Alex Palmer | September 29, 2017

The first virtual Mastercard incentive gift cards for mobile wallets create an "omnichannel" reward.

Research Finds Growing Gift Card Market

by Alex Palmer | September 06, 2017

71 percent of mid-sized companies say B2B gift cards spending is increasing.

Blackhawk Network Acquires CashStar

by Alex Palmer | August 30, 2017

The $175 million deal further expands the financial technology company's gift card footprint.

American Express Sells Prepaid Card Business to InComm

by Alex Palmer | August 29, 2017

The prepaid solutions provider will be exclusive distributor of B2B rewards and incentive cards for AmEx cards.