Prepaid

Prepaid Gift Cards Are Preferred Incentive for Motivating Shoppers

by Deanna Ting | September 22, 2014
A new study from Parago finds that incentives such as gift cards motivate consumers to purchase, both online and in stories.

Study: Gift Cards Grow More Popular

by Leo Jakobson | August 13, 2014
Research finds that more than half of large companies use gift cards as incentive awards.

CPS Cards Debuts New Branding Campaign

by Deanna Ting | April 08, 2014
Integrated card solutions provider has also relaunched its corporate website.

Digital Gifting Evolves

by Deanna Ting | March 17, 2014
A look at where this growing market is headed.

A Gift Card Glossary

by Leo Jakobson | February 11, 2014
InteliSpend offers up a a helpful guide to gift card terminology.

Prepaid Cards, Rebates Can Incentivize Auto Consumers, Study Says

by Deanna Ting | January 13, 2014
New research from Parago shows that auto dealers can drive more sales and test drives by using prepaid cards and rebates rather than discounted prices.

New Study Shows Broad Appeal of Prepaid Gift Card Incentives

by Deanna Ting | November 18, 2013
Parago's consumer study of 1,400 demonstrates a preference for prepaid cards over other types of incentives.

Parago Study Says People Prefer Prepaid, Physical Gift Card Rewards

by Deanna Ting | October 07, 2013
Prepaid cards are a preferred incentive, report states.

Parago Launches Action-Triggered Prepaid Gift Card

by Deanna Ting | May 02, 2013
The innovative, delay-pay prepaid card incentivizes cardholders with instant rewards for completing specific tasks.

Blackhawk Network Holdings Files $200-Million IPO

by Deanna Ting | March 26, 2013
Gift card provider’s latest action represents attempts to compete against big-box retailers.

Incentive Gift Card Council to Meet During Prepaid Expo USA

by Deanna Ting | February 27, 2013
Meeting will take place on March 4 in Orlando.

Survey: Small Gift Cards Make a Big Impact Around the Holidays

by Deanna Ting | September 11, 2012
New research by Parago shows that employees are more appreciative of small rewards than in 2011.
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Gratzi encourages peer-to-peer recognition through use of digital gift cards.

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