Westin Hotels & Resorts increased its merchandise retail presence this week with the launch on March 1 of its wellness store on Amazon.com, claiming to be the first hotel branded storefront on the online retail site selling through the Selling on Amazon program.

With a history of products and services focused on helping guests to maintain their health and well-being while on the road, Westin Hotels curated a collection of wellness-focused and lifestyle products, including fitness gear, healthy snacks, home décor, wellness books and workout DVDs. Items range from yoga mats and massage oils to eco cleaning products and green teas, from brands such as Gaiam, Tea Forté and Method, along with its own signature Westin products including the iconic 10-layer Heavenly Bed, Heavenly Bath amenity collection and signature line of white tea scented candles and diffusers.

To celebrate the launch of Amazon.com/Westin Westin guests who stay twice mid-week from now through May 13, 2010 will receive a $100 Amazon.com gift card. To be eligible, guests must register at westin.com/balance prior to booking.

“We are excited to be working with Amazon to help our guests continue to live well beyond the in-hotel experience,” said Brian Povinelli, VP brand management, North America, for Westin Hotels & Resorts, in a statement. “This collaboration was designed to drive Westin’s mid-week business while extending the brand’s balanced-living platform.” This page is protected by Copyright laws. Do Not Copy