Target Unveils New Gift Card Offerings
By Kate Mulcrone
November 7, 2012
Target has unveiled new gift cards that include lights, sound, and motion. The expanded gift card assortment includes "WOW!" gift cards, traditional gift cards with holiday and multicultural designs, as well as new digital options.
One new card's patented "Draw 'n Go" technology lets recipients draw on a piece of paper with a marker and a special bullseye dog car will follow what was drawn. Another new card is the "Antler Scrambler Maze," a reindeer-shaped gift card that comes with a magnet stylus to help users navigate a maze.
New mobile gift cards allow customers to send gift cards digitally to another phone or email address from Target.com or the Target mobile app. Recipients of a physical or digital gift card can create a mobile version of this by saving the card's barcode to their Target account, accessing the barcode with a mobile phone and presenting it at the register to be scanned.
Target will also offer more than 15 new designs for its traditional gift cards, including multicultural and Hanukkah gift cards.
The new gift cards became available on Target.com on Oct. 29.
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