Retail
CashStar Survey Reveals a Push Toward E-Gifting
By Kate Mulcrone
July 31, 2012
A recent CashStar survey indicates that retailers have not only recognized the importance of offering e-gifts, they have significant plans to expand these offerings this year. The vast majority of respondents said e-gifts are a successful tool in building loyalty with their customers and nearly half plan to improve the mobile shopping experience in time for the fast approaching holiday season.
The survey was completed by attendees at CashStar’s Annual Digital Gifting Retailer Roundtable, held this month in Portland, Maine. At the event, channel and payments leaders converged with eCommerce experts and more than 25 major retail brands, such as Best Buy, Gap, Groupon, L.L. Bean, Starbucks, Williams-Sonoma and The Home Depot. Attendees shared insights and best practices on the latest trends, innovations and strategies, including mobile gifting, social gifting and how retailers are leveraging eGifts as an instant and personal gift option for consumers.
The survey results indicate strong momentum for e- gifts in the year to come. In addition, 65 percent of retailers believe e-gifts are a successful tool in building loyalty and establishing online relationships with customers. Nearly half of the retailers surveyed plan to improve the mobile shopping experience for their customers in the next year.
As far as fulfillment is concerned, 60 percent of retail partners agreed that it is important for eGift Card delivery to be instant and 45 percent of retail partners surveyed agreed that a combination of personalized video, text, photos and multiple design options are important features for e-gifts.
“Retailers are in sync with consumers who want instant and personal gifting options along with easy mobile capability,” says David Stone, CEO and co-founder of CashStar. “Insight from top retailers at our conference reflects that eGifts continue to be an important part of retailers’ strategy for eCommerce growth in a challenging economic environment.”
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