CashStar Chosen by SVM as Preferred eGifting Partner

New alliance enables SVM to offer gasoline and retailer e-cards to its corporate clients

By Donna M. Airoldi
August 18, 2010

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Gift card provider SVM has selected CashStar and its B2B incentive software solution to deliver eGifts to SVM’s corporate customers, offering a new option their incentive, reward, and promotion programs.

“We’ve been in this business for a long time and CashStar fills a clear market void for a solution that simplifies the delivery of bulk eGift cards for rewards and promotions,” said Jim Leroux, executive vice president at SVM, based in Des Plaines, IL. “Now, we can deliver personalized eGift cards via e-mail—a much quicker fulfillment solution.

SVM offers gift cards from more than 150 national chains, with a particular emphasis on leading gasoline retailers. The company also represents several popular restaurant, travel, and general retailers.

“Through this partnership, CashStar is able to deliver our B2B solution to SVM while deepening our relationships with the major brands they work with,” said David Stone, co-founder and CEO of CashStar, based in Portland, ME. “By providing a Web-based gift card delivery system, corporations can deliver incentives, rewards and promotions in a near-instant.”

CashStar has introduced a series of new digital card services and products for the incentive industry the past six months. For more information on CashStar and its eCorporateIncentives solution, visit or call (207) 699-5612. For more information on SVM, visit

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