Cameras and Electronics
Bose Releases SoundTouch Wireless Music Systems
By Leo Jakobson
October 18, 2013
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Bose released a trio of new wireless home entertainment systems earlier this month. The three SoundTouch Wi-Fi systems let the user stream music from a smart phone, tablet, computer or other portable music player to any SoundLink Wi-Fi system in any room.
Simplicity and ease of use are the defining characteristics of the SoundTouch systems, which provide clear, rich, room-filling sound at the touch of a button. The systems communicate with each other wirelessly and feature six preset buttons, which work just like the presets on a car stereo except that the user can program each button to stream anything from a single song on an iPhone to an Internet radio channel to a music service like Pandora. Pandora is built in, and other services will become available regularly, according to Bose. The devices do not need to be plugged in to the SoundTouch system.
What keeps the SoundTouch Wi-Fi systems exceptionally easy to use is the intuitive and excellently designed SoundTouch app, which Bose demonstrated at a media launch in New York earlier this month. Finding music or music sources is a simple drag-and-drop operation, as is creating a pre-set. The driving design philosophy, according to one Bose engineer, was “can my grandmother use it?”
The app is compatible with most Apple Mac and iOS, Android, and Windows systems.
There are currently three SoundTouch Wi-Fi systems:
- The SoundTouch 30 Wi-Fi uses a newly designed woofer and Bose’s waveguide technology to offer the power of a main home system that can fill a large room in a package just 17 inches wide by 10 inches high by 7 inches deep. The cost is $699.
- The mid-size SoundTouch 20 Wi-Fi is smaller than a Bose Wave Radio (although vertically oriented), and is designed as a secondary room system. It retails for $399.
- Roughly the size of a hardcover book, the SoundTouch Portable Wi-Fi features a rechargeable lithium-ion battery, and will also retail for $399.
Beginning in December, Bose SoundTouch Wi-Fi features will start becoming available in other Bose music systems, beginning with Bose’s Wave music system. Next year an adapter for existing Lifestyle and VideoWave products will become available.
For more information, contact Incentive Concepts