Apparel and Sporting Goods
Terryberry Rolls Out Xterra Jewelry Line
By Alex Palmer
September 6, 2011
Employees now have a reward worth running, swimming, and biking for. At the end of July, recognition company Terryberry announced the launch of a new division, Xterra Jewelry, offering a line of handcrafted jewelry for triathletes. Xterra awards include rings, neck chains, bracelets, pendants, and dog tags meant to appeal to both men and women.
Each piece is crafted by hand and sports the logo of the Xterra, an annual triathlon event that Terryberry has the exclusive licensing rights to use. Each of the products was designed under Terryberry Managing Partner Mike Byam, a self-confessed “triathlon geek.”
“Terryberry is all about recognizing remarkable achievements, so reaching out and partnering with the Xterra triathlon folks just made sense,” says Byam. “I love the sport and what it requires of the men and women who compete.”
Byam is not the only athlete on the Terryberry team. Last year, 13 members of the company’s management and sales staff participated in the 197-mile Hood to Coast Relay Race, from Mount Hood, OR, to the Pacific Coast.
For companies that encourage such active teambuilding, many of the Xterra items can be personalized to include the recipient’s name and accomplishments. They can be used for novice events or serious competitive races, and each can be customized with a racer’s finish time and race date. In addition to the company’s numerous rings, bracelets, and men’s jewelry, the division offers Xterra Survivor race medals, which are awarded to those who finish off-road triathlons.
Demonstrating Terryberry’s dedication to the sport, Xterra Jewelry is also the sponsor of three-time Xterra champion Julie Dibens.
“Getting involved with triathlete Julie Dibens has been a terrific opportunity for our newest division,” says Byam. “I’m very excited and pleased at what Terryberry is doing through Xterra Jewelry.”
To view the full line of Xterra Jewelry, visit http://xterrajewelry.com