Apparel and Sporting Goods
New for the Great Outdoors
By Alex Palmer
March 18, 2013
As spring gets into gear and summer waits just
around the corner, incentive winners are going to be on the
lookout for merchandise that gets them outside and into the
great outdoors. Whether they choose items that their program
participants can use for family camping trips, for daily
exercise, or to upgrade their golfing and fishing equipment,
incentive planners will want to have a solid menu of sports and
recreation merchandise available this season. Here are just a
few of the exciting and active new offerings that planners can
consider.
When it comes to what recipients are looking for in their
outdoor gear, Christopher Cavallari, national sales manager for
Wilson Sporting Goods, sums it up in one word: value. "In
today's market, we need to give people more for their money. We
are all asked to do more with less, so why not offer product
that does more for less," Cavallari says. He points to Wilson's
popular and affordable Killer Whale Three-Piece Utility Set as
an example of this. The golf clubs have a low center of gravity, which
gives the player a better trajectory and a swing that goes a
longer distance. The clubs' white anti-glare finish and
firestick graphite shafts make them stylish as well as
practical. $199.99, email: chris.cavallari@wilson.com
Additional high-value sports offerings come from LL Bean, such as the $25 soft pack cooler (pictured).
Available in five colors, the cooler is lightweight and easy to
pack, carry, and store, making it a favorite for company
picnics and other outings. For something at a slightly higher
price point, the waterproof outdoor blanket retails for $39.95 and ensures that wet grass
or a spilled drink won't ruin a picnic. "Of course, each of
these items can be embroidered with a company logo," adds Sean
Tabb, marketing manager for LL Bean's Direct to Business
division.
www.llbeanbusiness.com
Even as they embrace the outdoors these days, recipients are
not about to leave all luxury behind. To appeal to the camper
looking for comfort, Cabela's offers the Zero G Padded Chaise Lounger. Operating on a bungee-cord suspension
system, the lounger allows the user to feel as though he is
being cradled in a hammock, providing a great place to relax or
even sleep. Complete with water-resistant coating and a cup
holder, it retails for $79.99 and its sturdy steel frame can
handle up to 300 pounds. Of course, for outdoor rewards at any
price point, planners will also want to consider Cabela's gift
cards. Available in bulk, with or without co-branding, the
cards come with no set-up fees or expiration dates, and can be
redeemed on the company website, through its catalogs, or at
its retail stores.
corporateoutfitter.cabelas.com.
Outdoor merchandise also enriches health and wellness programs.
LeeAnn Schumacher, director of merchandising for Hinda
Incentives, recommends the new Trek 1 Series road bike,
available through the company. The light aluminum frame allows
for greater speed and maneuverability, while its higher head
tube puts less strain on the rider's back and neck. It has a
suggested price of $835.99. "Being out on your bike is good for
the people around you as well," says Schumacher. "You are able
to go the places you want to go and yet put one less car on the
road." For more adventurous incentive winners, Schumacher
suggests the Coleman Getaway Sundome Tent Set from Hinda Incentives, which offers a
complete outdoor package for campers who want to be sure they
have all of their camping needs covered. For a suggested retail
price of $409.99, the recipient gets a nine-foot-by-seven-foot
nylon tent, two cotton/polyester-blend sleeping bags, two comfy
quad chairs, a multipurpose lantern, a 48-can stacker cooler, a
two-burner propane stove, and even a deck of waterproof playing
cards. "There is a lot of value for the money," says
Schumacher. "You'll save a small fortune and make the most out
of every summer weekend or school holiday."
www.hinda.com
For the recipient looking for comfort and quality on their
camping trips, Top Brands offers the new Vortex AirPitch Tent
from Wenzel. The AirPitch technology built into the tent, using
inflatable poles instead of the traditional fiberglass ones,
allows for setup in less than one minute. It comes with a
dual-action manual pump to speed things up, costs $169.99, and
sleeps four. "Recognize your employees with a gift that allows
them to get outside and enjoy nature by camping with Wenzel's
new Vortex AirPitch," says Jody Running, vice president of
sales for Top Brands. "What better way to say 'thank you' for a
job well done during the spring and summer time?" Running also
suggests the Huffy Good Vibrations Bike, also available through
Top Brands. The bike is equipped with unicrown fork, coaster
brakes, and 38-millimeter steel rims, as well as a
quick-release seat for easy adjustment.
www.top-brands.com
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