In order to better communicate its role as "the official travel resource of the San Diego region," the San Diego Convention & Visitors Bureau has changed its name to the San Diego Tourism Authority, effective Jan. 1, it announced last week.
According to the organization, the new name "reflects the prevailing corporate naming of destination marketing organizations" in the United States and abroad.
"Our new name is direct, easy to understand, memorable and recognizable, which is vital as San Diego becomes more visible on the global tourism stage," said San Diego Tourism Authority President and CEO Joe Terzi. "The new name also speaks to the key role our organization plays as the authority on all things related to our region's tourism industry."
The newly named San Diego Tourism Authority was founded in 1954 and presently has approximately 1,100 members, including businesses, local governments and individuals dedicated to San Diego's visitor industry. For more information, visit www.sandiego.org